ES Group commits to the 2012 UK Event Industry Fair Pricing and Practice Charter.

The charter is a voluntary code of practice set up by Visit London with the support of key events industry trade and marketing bodies, stakeholders and relevant delivery agencies, to combat the challenges associated with hosting the 2012 Olympics in London and enable the games to leave a lasting legacy for the entire meetings and events community.

The challenges that need to be offset are:

• Existing negative perceptions of the cost and logistical issues of holding an event, particularly in London.

• A desire to highlight the industry’s skills, creativity and experience as leaders in our field to the rest of the world

• The need to present a unified approach to ensure all business events taking place up to and during 2012 reflect the values and aspirations of the stakeholders

The charter is the first incentive of its kind to be launched across a nation to coincide with the handover of the Games, and is backed by an industry working group committed to making the 2012 Games a success, with the support of Visit London and Visit Britain to ensure continued industry engagement.

By signing the charter, ES Group has consented that their pricing for the London 2012 Games will be reasonable and not artificially inflated.